Contextualized data takes siloed data and provides additional information to help people understand its meaning.
But how does data contextualization deliver business impact now and generate meaningful ROI? This is the industrial data problem. Data must be liberated from our many siloed systems and puta into context so our people can use it to improve their day-to-day decisioning. The question we should be asking isn’t “what can technology accomplish for my business“, but rather “what can my people accomplish with the right technology?” In this session we will:
- Define data contextualization and outline the capabilities (simplicity, openness, and scalability) your people need to use contextualized data
- Connect data contextualization to an ROI – spoiler, the ROI is over 400%
- Share how Celanese is using contextualized data to empower their people
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