Robert B. Trask, PE is the North American representative of the ETG. He holds a B.S. in Electrical Engineering from North Carolina State University and is a registered Professional Engineer. He has nearly 30 years of experience in automation, controls, and systems planning.

Matt is a well respected commentator and technology industry expert with over 20 years experience at the cutting edge of technology research and consulting. He is a thought-leader in Digital Transformation and the Internet of Things.
In 2020 he co-wrote the book 'The Internet of Things Myth'.

Matt is widely quoted in trade publications and a frequent speaker at conferences. He is a member of the Advisory Board for Mobile World Congress. Matt was formerly a Founder and the CEO of Machina Research, the world's leading IoT and Big Data analyst firm, which was acquired by Gartner in 2016. Prior to founding Machina Research Matt was a technology industry analyst, working at firms including Analysys Mason and Yankee Group.

Haley Antoine Grantham is a Safety and Crashworthiness Engineer at Toyota. She earned her BS in Biomedical Engineering from Cornell University and her MS in Mechanical Engineering from Johns Hopkins. She is an advocate for women in STEM and supports women from early childhood through their professional careers. She has been actively involved in organizations such as the Society of Women Engineers at the local and international levels, the Steering Committee of Toyota R&D's Women Influencing and Impacting Toyota employee resource group, and also enjoys being a Big Sister to a local high school student in her town through Big Brothers Big Sisters of Washtenaw County. She has started two large scale mentoring programs at R&D within her division and for all co-ops students during their internship experience. Volunteering, introducing young students to STEM, and mentorship are her passions!

Munir Mohammed serves as the Senior Manager for Product Development and Market Engagement at IEEE Standards Association. With a tenure at IEEE since 2007, his expertise spans Software Development, Program Management, and Product Development. His engagement extends to collaborating with industry and government stakeholders, specifically in the standardization & training related to AI Ethics, Telecommunications and ICT technologies.
Standards are crucial for global advancement, guaranteeing interoperability, safety, and quality. The IEEE Standards Association has been a pioneer in technology standards and is at the forefront of standardizing AI Ethics, addressing a contemporary necessity. This aligns with IEEE's overarching mission to advance technology for the benefit of humanity. The commitment to this mission is shared not only by the staff but also by the extensive community of members and volunteers within IEEE, collectively working towards positive technological impact.

EtherCAT (Ethernet for Control Automation Technology) is an Ethernet-based fieldbus system developed by Beckhoff Automation. The protocol is standardized in IEC 61158 and is suitable for both hard and soft real-time computing requirements in automation technology.

Transforma Insights is a research firm focused on the world of Digital Transformation. Led by seasoned technology industry analysts Transforma Insights provides advice, recommendations and decision support tools for organisations seeking to understand how new technologies will change the markets in which they operate. To address the implications of the technology-driven change, often referred to as Digital Transformation (DX), we examine the intersection of three inter-related areas: New Technologies (which comprises a dozen technology families including concepts such as IoT, AI and distributed ledger), Transformational Use Cases, and Enterprise Change Management. In order to support our clients’ as they navigate this intersection of these three areas, we provide a set of research tools. The Best Practice & Vendor Selection Database offers unrivalled information on current and historic DX deployments, comprising thousands of Case Studies providing would-be adopters with critical understanding of project prioritisation, best practice, key success factors, and the leading vendors with which they should be working. The Database links seamlessly to our new Vendor Connect platform, a mechanism for connecting technology vendors and would-be technology adopters. Based on our detailed understanding of the strengths and weaknesses of supporting vendors, we provide competitive benchmarks in the form of our Vendor Peer Benchmarking. These tools help vendors understand how they are positioned relative to their peers in these emerging markets. Our TAM Forecasts are quantitative guides to the market opportunity, covering each of twelve technology families, looking at hundreds of use cases across 20 vertical sectors and covering 200 countries. Finally, our Technology Insight Reports provide a qualitative guide to the dynamics and impact of the twelve technology families upon which we focus. These are updated annually.

Toyota Motor Corporation is a global automotive industry leader manufacturing vehicles in 27 countries or regions and marketing the company’s products in over 170 countries and regions. Founded in 1937 and headquartered in Toyota City, Japan, Toyota Motor Corporation employs nearly 350,000 people globally. Toyota is one of the leaders in the development and sales of more fuel-efficient hybrid electric vehicles, starting with the introduction of the Toyota Prius in 1997. The company now sells more than 40 hybrid vehicle models around the world.

IEEE Standards Association (IEEE SA) is open to people and communities from around the world working at every stage of technological development; offering an inclusive, neutral platform that enables global collaboration. The development and use of market-relevant standards is important and prevalent as ever—and so are new market and industry needs and drivers. To meet these needs and expectations, IEEE SA offers a variety of services that encompass the full lifecycle of a standard, including pre-standardization activities, conformity assessment, alliance management, open source development, and more. IEEE SA has also formed Practice areas focused on addressing critical challenges in select industry and technology ecosystems. Working in collaboration with IEEE OUs, societies and regions as well as external government and corporate sector players, the intent of the Practices is to collectively leverage IEEE SA standardization expertise and broader IEEE volunteer expertise in applying an accessible, practical and purpose-driven approach to finding technological solutions for the benefit of humanity.